77 Nicotine Pouches Review 2026 | Flavours, Strength & Price
77 Nicotine Pouches Review (2026): Big Flavour, Honest Pricing
77 is one of the brands we get asked about most at Zenlip, and for good reason: it covers the middle of the market really well. In this review we go through every 77 flavour and strength we stock, who the brand actually suits, and how it stacks up against the other pouches on our shelves.
Everything below is based on what we carry in Canada right now, with live pricing and stock. Adults 18+ only.
77 Brand Scorecard
Key Features
- 2 strengths available in Canada: 10.4 mg, 20 mg
- 5 flavours stocked: 77 watermelon ice, 77 raspberry & vanilla, 77 blueberry ice, 77 arctic berry, 77 black currant
- 20 pouches per can, sealed and shipped with tracking
- Tobacco-free, smoke-free, spit-free
- From $19.99 CAD per can
Nicotine Performance
77 does not hide what it is. Strengths run from 10.4 mg in the main range up to 20 mg, which puts the brand firmly in our strong-to-extra-strong territory. If you are new to pouches, one of the milder cans is a better starting point.
What Are 77 Nicotine Pouches?
77 pouches are small, plant-fibre pouches that sit under your upper lip. There is no tobacco leaf, no smoke and no vapour — nicotine is absorbed through the gum over roughly 20 to 60 minutes, depending on the strength. You do not chew them and you do not swallow them.
Compared with vaping or smoking, the appeal is discretion: no clouds, no smell, no need to step outside.
77 Nicotine Strength Review
We stock 77 in 2 strengths:
- 10.4 mg — sits in our strong band. Better suited once you already know how nicotine pouches feel. From $19.99 CAD.
- 20 mg — sits in our extra strong band. Better suited once you already know how nicotine pouches feel. From $19.99 CAD.
If you have never used a pouch before, start at the lowest strength you can buy and keep it in for a short time on the first can. You can always move up — moving down is less pleasant.
77 Flavours
Mint and cooling
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Fruit and berry
77 watermelon ice, 77 raspberry & vanilla, 77 blueberry ice, 77 arctic berry, 77 black currant
Flavour intensity varies a lot within the range. Cooling flavours tend to be the most straightforward all-day option; the fruit-forward ones are stronger tasting and better if you like a pronounced flavour rather than a clean mint finish.
Pouch Comfort and Quality
Pouches are slim and soft, so they sit flat under the lip without a bulky feel. The cans are sealed and the pouches stay fresh as long as you keep the lid closed. As with any pouch, rotating the position slightly each time keeps your gum comfortable through the day.
Who Makes 77 Nicotine Pouches?
77 is a Swedish-style pouch brand built around bold, sweetshop-style flavours. The naming convention is worth reading carefully: the number on the can is the strength, and the flavour name often sits above it.
How to Use 77 Nicotine Pouches
- Take one pouch out and tuck it under your upper lip, off to one side.
- Leave it in place — no chewing. Expect a tingle for the first few minutes.
- Remove it after 20–60 minutes, or sooner if it feels too strong.
- Dispose of the used pouch in the waste compartment most cans include.
Do not use more than one pouch at a time while you are learning how a new strength affects you.
Who Is 77 Best For?
It suits adults who want a tobacco-free alternative that is easy to use anywhere, and who prefer a moderate strength rather than something extreme. If you want the strongest pouch on the shelf, this is probably not the brand to reach for.
77 vs Other Popular Brands
Compared with KEKO DURRA, 77 is the sharper, more assertive pouch — faster release and a harder flavour hit. Compared with VELO, it is a little less polished but noticeably cheaper per can, which is why it does well with people who already know exactly what they want.
Where to Buy 77 Nicotine Pouches in Canada
Zenlip ships 77 across every Canadian province, dispatched within one business day and delivered in two to five. Every order ships with tracking, and orders over $125 ship free. Sales are restricted to adults 18+.
- 77 watermelon ice 10mg — from $19.99 CAD
- 77 raspberry & vanilla 10mg — from $19.99 CAD
- 77 blueberry ice 10mg — from $19.99 CAD
- 77 arctic berry 20mg — from $19.99 CAD
- 77 black currant ice 10mg — from $19.99 CAD
Frequently asked questions
Are 77 nicotine pouches tobacco-free?
Yes. 77 pouches contain nicotine, flavouring and plant-based fibres — no tobacco leaf.
How strong are 77 pouches?
10.4 mg, 20 mg per pouch, depending on the flavour you pick. Check the strength on each product page before ordering.
How many pouches are in a can?
20 pouches per can.
Can I order 77 online in Canada?
Yes. We ship 77 nationwide with tracking, and orders over $125 ship free.
Final Verdict
77 earns its place in a starter kit: honest strengths, a flavour range that covers most tastes, and pricing from $19.99 CAD a can. If you are moving off cigarettes or vaping for the first time, start here. If you already chase the strongest pouches on the market, look at the extra-strong shelf instead.
